A+ Future Trends Report 2024–25

Economic, social and political forces today loudly dictate the successes and failures of our industry. In times like these, what is and isn’t working can start to feel arbitrary. The good news is that it’s not.

The A+ Future Trends Report 2024–25 is a barometer of the rapidly changing state of hospitality in Australia and beyond. Through wholesale research and trend analyses, this report captures what we know will impact four key focus areas of hospitality for the years to come.